Belltower Case Studies
Case Study 1: Tool, System, Process and Role Changes
The client needed to be more competitive in their recruiting space to attract and retain the best talent. Belltower created a readiness strategy and plan to guide the organization through these tool, systems, process and role changes for ~20k employees and millions of external candidates. These changes were attempted thrice prior to no avail. This time, leadership understood the importance of adoption. You can build the slickest, easiest tool but if no one is motivated to use it, then you have lost. Belltower implemented a readiness strategy and plan over the course of the project. Adoption rates were upwards of 100%.
Case Study 2: Customer Loyalty and Big Data
The client wanted to create a more customer-centric culture in their ~1200 retail stores within the US. Belltower established a way to collect both quantitative and qualitative data so that a benchmark could be identified. It became clear after analyzing the data that several items that were important to customers were not being provided. Belltower developed a national strategy and plan to implement change in their stores and helped the client implement the plan. Customer satisfaction, return and recommend scores improved exponentially.
Case Study 3: Fix My Go-to-Market Process!
The client’s Go-to-Market process was slow and resulted in products that were not purchased by consumers. Belltower was charged with figuring out how to improve this process. A significant discovery process resulted in a need to interview all stakeholders involved, while mapping out the current state process and sketching out a future state in parallel. The new process implemented new checkpoints to ensure the product was still viable to the consumer base, streamlined individual process, significantly reduced rework and waiting times. The new process resulted in a new Organization Design, which was also completed by Belltower.